Privacy Policy

1. Important Information

TrendyToros Ltd. provides this Privacy Policy to inform users of our policies on the collection and use of information received from users of our applications. It sets out the terms and conditions under which TrendyToros Ltd. (“TrendyToros”, “Company”, “we” or “our”) collects information via our website trendytoros.com (“Website”, “Service”) and application (“Application”, “Service”). In this privacy policy, “you”, refers to the person using the Service and/or the company whose behalf you act upon.

This privacy policy applies to anyone who accesses, reads, uses or participates in our Website and/or our Application. This includes, but is not limited to, creating profiles, leaving comments, viewing comments, interacting with pages, and all other services.

We reserve the right to amend this Privacy Policy from time to time for any reason without prior notice to you. We will notify you of any material changes to our Privacy Policy by posting an updated version of the Privacy Policy on our Website. Please review this Privacy Policy regularly to keep up to date on any changes.

By using the Service, you accept our Privacy Policy. If you do not agree to this Privacy Policy, please do not access the Site or otherwise use the Service.

We are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our mobile application (the “App”). This policy applies regardless of where you visit from or otherwise access our services.

2. Who We Are

Company Details:

• Name: TrendyToros Ltd.
• Registered Address: 71-75 SHELTON STREET, LONDON, GREATER LONDON, WC2H 9JQ

We are the data controller of your personal data.

3. Contact Details

For any questions or concerns regarding this policy or our data practices, please contact us at:

• Email: info@trendytoros.com

4. Data Collection

We collect various types of data to provide and improve our services:

4.1 Account Registration

To access the full range of features on our website and applications, you need to create an account in our login area. Certain fields are required for registration and are marked accordingly. You must complete these fields to proceed with registration.

You will be asked to provide:

• Email Address and Password: Necessary for creating and accessing your account.
• Username: Required for users creating an account directly.

Our website also allows you to log in using existing accounts from the following social networks:

• Google Sign-In for Websites (https://policies.google.com/privacy)
• Register with Apple

When you use one of these social network login options, the respective social network will notify us that you have logged in, linking your social network account to your account on our website. The following information will be shared with us:

• Google Sign-In for Websites: Email address, Google ID, name, profile picture URL, gender, and date of birth.
• Sign in with Apple: Email address (you can also choose to use an Apple Relay email address), Apple ID.

4.2 Use of Basic Features without Registration

You can browse certain parts of our platform without registering for an account. If you choose to interact with features such as commenting (where available to non-registered users), we may process your IP address for security and moderation purposes, which is a standard practice for such features. Other than automatically collected Usage Data described below and data collected via cookies (see our Cookie Policy), we do not knowingly collect personal data from non-registered users just browsing the site.

4.3 Usage Data

We may automatically collect certain information when you access or use the Services:

• App/Website Activity: Pages viewed, features used, content interactions, timestamps, referring URLs, search queries.
• Device Information: Device type, operating system version, browser type, unique device identifiers (e.g., advertising ID), IP address.

5. How We Use Your Data & Legal Basis

We use your data for various purposes, based on specific legal grounds under the UK GDPR:

• Account Management: To create and manage user accounts, authenticate logins, and provide access to features. (Legal Basis: Performance of Contract)
• Service Provision & Improvement: To operate, maintain, enhance, and personalise our services and user experience, including processing comments and interactions. (Legal Basis: Performance of Contract, Legitimate Interests)
• Communication: To send service-related notifications, updates, security alerts, and support messages. (Legal Basis: Performance of Contract, Legitimate Interests)
• Customer Support: To respond to inquiries, troubleshoot issues, and provide customer assistance. (Legal Basis: Performance of Contract, Legitimate Interests)
• Analytics: To understand how users interact with our Services, gather usage statistics, and improve functionality. (Legal Basis: Consent for non-essential cookies/trackers, Legitimate Interests for aggregated/anonymized analysis)
• Advertising: To display advertisements within the Services via partners like Google AdSense. If you provide consent, this may involve processing data for personalized advertising. If consent is not provided, non-personalized ads will be shown. (Legal Basis: Consent for personalized advertising and related tracking)
• Security & Fraud Prevention: To monitor for and prevent fraudulent activity, security incidents, and violations of our Terms of Service. (Legal Basis: Legitimate Interests, Legal Obligation)
• Legal Compliance: To comply with applicable laws, regulations, and legal processes. (Legal Basis: Legal Obligation)

6. How We Share Your Data

We may share your personal data in the following circumstances:

• Service Providers: With third-party vendors and service providers who perform tasks on our behalf (e.g., hosting, data analysis, email delivery, customer support platforms). These providers are contractually obligated to protect your data and use it only for the services they provide to us.
• Advertising Partners: With third-party advertising networks (like Google AdSense) to display personalized or non-personalized advertisements based on your consent status. These partners may collect information directly via cookies or other tracking technologies subject to your choices managed via our consent banner and Cookie Policy.
• Analytics Providers: With analytics services (like Google Analytics) to help us understand usage patterns and improve the Services. These providers may use cookies and similar technologies subject to your consent for non-essential tracking. See our Cookie Policy.
• Legal Requirements: If required by law, regulation, legal process, or in response to valid requests by public authorities (e.g., law enforcement).
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. We will notify you before your personal data is transferred and becomes subject to a different privacy policy.
• With Your Consent: We may share your information for other purposes with your explicit consent.

7. Cookies and Tracking Technologies

Our website and app use cookies and similar tracking technologies as described in detail in our Cookie Policy.

You can manage your preferences for non-essential cookies via the consent management tool presented on your first visit. Refer to our Cookie Policy for details on how to change your consent settings.

8. Data Security

We implement appropriate administrative, technical, and physical security measures designed to protect your personal data against unauthorized access, alteration, disclosure, loss, or destruction. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including maintaining your account, providing the Services, and satisfying any legal, accounting, or reporting requirements. For example, account information is typically retained until you delete your account. Usage data for analytics may be retained for a specific period (e.g., 26 months). After the retention period expires, data is securely deleted or anonymized.

10. Your Data Protection Rights (UK/EEA)

If you are located in the UK or the European Economic Area (EEA), you have the following rights regarding your personal data under the UK GDPR and EU GDPR:

• Right of Access: Request access to copies of your personal data.
• Right to Rectification: Request correction of any inaccurate or incomplete data.
• Right to Erasure (‘Right to be Forgotten’): Request deletion of your personal data, subject to certain conditions.
• Right to Restrict Processing: Request the restriction of processing your personal data, subject to certain conditions.
• Right to Object to Processing: Object to our processing of your personal data where we rely on legitimate interests as the legal basis.
• Right to Data Portability: Request the transfer of your data that we process by automated means to another organization, or directly to you, where feasible.
• Right to Withdraw Consent: Where we rely on consent to process your data, you have the right to withdraw that consent at any time.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, such as the UK Information Commissioner's Office (ICO).

To exercise these rights, please contact us using the details in Section 3.

11. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction (e.g., service providers based in the USA).

If we transfer your personal data outside the UK/EEA, we will ensure that appropriate safeguards are in place to protect your data, such as using Standard Contractual Clauses approved by the relevant authorities or ensuring the recipient is located in a country deemed to provide adequate protection.

12. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on our website and app, and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

Your continued use of the services after the changes have been made will constitute your acceptance of the revised Privacy Policy.

14. Third-Party Services

We utilize third-party services for specific functions, including:

Advertising

We partner with Google AdSense to display advertisements. Based on the consent you provide via the integrated consent management tool, Google may use cookies and other technologies to serve personalized ads based on your visits to this and other sites. If you do not consent, Google will serve non-personalized ads. Refer to our Cookie Policy for details on managing consent and links to Google's policies and ad settings.

Analytics

We use analytics services like Google Analytics based on your consent for non-essential cookies/tracking. This helps us understand usage patterns. See our Cookie Policy for details and opt-out information.